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Note de conjoncture hébergement mai 2025
27/06/25
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Le mois de mai 2025 enregistre un taux d’occupation moyen de 37 %, en baisse par rapport aux 40 % enregistrés à la même période en 2024, la fréquentation des hébergements a connu un ralentissement. Ce recul s’explique principalement par une météo capricieuse et un calendrier moins favorable en jours fériés, deux éléments qui ont freiné les départs.
Cependant, tous les acteurs du secteur n’ont pas été impactés de la même manière. Les hôtels, résidences de tourisme, villages de vacances et chambres d’hôtes ont affiché des résultats supérieurs à ceux de l’année précédente, reflétant un certain dynamisme en ce début de saison.
À l’opposé, les hébergements locatifs (particulièrement les Gîtes de France et les meublés de tourisme), notamment dans les zones rurales, ont souffert d’une faible affluence. Seuls certains secteurs côtiers ont réussi à tirer leur épingle du jeu, soutenus par une clientèle fidèle en provenance du continent.
La fréquentation étrangère a également accusé un net recul, passant de 33 % en mai 2024 à seulement 27 % en mai 2025.
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Note de conjoncture hébergement #2 – Mai 2025