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Note de conjoncture hébergement – Avril 2026
12/06/26
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Les premiers résultats de l’enquête de conjoncture du mois d’avril témoignent d’un début de saison 2026 plus mesuré
que celui observé en 2025. Si le taux d’ouverture moyen des établissements demeure proche de 50%, les hébergements
collectifs affichent une dynamique plus soutenue avec 70% d’établissements ouverts, contre 44% pour les hébergements
locatifs. En revanche, le niveau d’activité apparaît en retrait : le taux d’occupation moyen s’établit à 24 % en avril, contre 30 %
en 2025.
Cette évolution s’inscrit dans un contexte économique et géopolitique incertain. La hausse des coûts de transport, les
tensions internationales, les ajustements des dessertes aériennes ainsi que les contraintes pesant sur le pouvoir d’achat
des ménages contribuent à ralentir les décisions de départ.
Cette tendance se reflète également dans l’évolution du chiffre d’affaires : plus de la moitié des établissements interrogés
déclarent une activité en baisse par rapport à avril 2025. Malgré ce recul, la fréquentation reste portée principalement par
la clientèle française métropolitaine, qui représente près des trois quarts de la demande observée.
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Note de conjoncture hébergement #1 – Avril 2026