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Cahier du Tourisme #36 – Profil de marché : Royaume-Uni
15/04/26
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Dans le prolongement de ses études portant sur les marchés émetteurs, l’Observatoire de l’Agence du Tourisme de la Corse publie le Cahier du Tourisme n°36 consacré au Royaume-Uni.
Ce rapport propose une analyse complète et structurée, allant du contexte général jusqu’aux comportements spécifiques des touristes britanniques en Corse. Une lecture visant à faciliter la compréhension des enjeux, en reliant les dynamiques de marché aux tendances observées sur la destination.
Au programme :
- La connectivité aérienne entre le Royaume-Uni et la Corse ;
- L’intérêt des Britanniques pour l’Île de Beauté ;
- Le profil sociodémographique des visiteurs ;
- Les centres d’intérêt de cette clientèle ;
- La perception de la destination Corse.
Au regard du contexte géographique, l’analyse se concentre sur le transport aérien, voie d’accès quasi exclusive pour cette clientèle en raison de l’éloignement géographique.
Les données mobilisées s’appuient principalement sur Mabrian, acteur de référence en matière de données et d’intelligence touristique, spécialisé dans l’agrégation, l’analyse et la valorisation de données relatives au tourisme, aux comportements des voyageurs et aux performances des destinations.
Ce Cahier du Tourisme n°36 apporte, à l’issue de son analyse, des axes de réflexion relatifs au développement de ce marché, identifié comme prioritaire par l’ATC, complétées en annexe par une étude Mabrian dédiée aux opportunités de croissance des flux aériens britanniques vers la Corse.
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CDT #36 – Profil de marché – Le Royaume-Uni