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CDT#18 – Profil de clientèle- le marché espagnol
2023-11-11 10:07:53
Historiquement, le marché espagnol a toujours été marginal en Corse.
L’enquête aux frontières de 2017 avait permis de remarquer l’absence de cette nationalité dans les 10 premiers marchés émetteurs. Il y a, par exemple, davantage de touristes venus de Scandinavie, ou d’Europe de l’Est, que d’Espagne.
Ce constat peut légitimement interpeller si l’on considère la proximité géographique de la péninsule ibérique avec la Corse.
Dans ce document, après avoir présenté les nécessaires données de cadrage (économie, tourisme, socio-démographie) du marché espagnol, on s’intéressera aux habitudes de comportements des touristes espagnols, à la connectivité aérienne entre l’Espagne et la Corse et à la réalité de la demande issue du marché espagnol pour la destination Corse.
