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CDT #33 – Analyse concurrentielle du tourisme dans les îles Baléares
09/01/26
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Le tourisme constitue un pilier central de l’économie des îles Baléares, au point de représenter près de la moitié du PIB régional. Cette performance s’accompagne toutefois de déséquilibres structurels marqués : dépendance économique élevée, pressions environnementales, saturation estivale et tensions sociales croissantes. Les Baléares incarnent ainsi de manière exemplaire les paradoxes du tourisme méditerranéen contemporain.
Réalisée par l’Observatoire de l’Agence du Tourisme de la Corse, cette étude propose une analyse approfondie du modèle touristique baléare, en croisant données internes (notamment issues de Mabrian) et statistiques institutionnelles locales. Elle retrace la trajectoire historique du tourisme dans l’archipel, depuis l’essor du tourisme de masse jusqu’aux stratégies récentes de régulation, de montée en gamme et de transition vers un tourisme plus durable.
L’analyse met en évidence un système touristique fortement intégré, caractérisé par une accessibilité aérienne exceptionnelle, une capacité d’hébergement élevée et une prédominance de clientèles internationales, notamment allemande et britannique. Elle souligne également les limites de ce modèle : surtourisme, pression foncière, rejet croissant par une partie des résidents et vulnérabilité face aux crises.
À travers une approche comparative avec la Corse (SWOT croisés, indicateurs de fréquentation, de saisonnalité et de structure de l’offre), le document identifie plusieurs enseignements stratégiques : l’importance de la gouvernance des flux, de la régulation des capacités, de la diversification de l’offre et de l’utilisation d’outils fiscaux et réglementaires pour accompagner la transition touristique.
Ce cahier positionne ainsi les Baléares comme un véritable laboratoire du tourisme insulaire, offrant à la Corse des éléments de réflexion concrets pour construire un développement touristique plus maîtrisé, plus équilibré territorialement et socialement, et mieux inscrit dans les principes de durabilité.
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CDT #33 Analyse concurrentielle du tourisme dans les îles Baléares