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CDT# 31 : Analyse concurrentielle du tourisme en Sardaigne
07/10/25
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La Sardaigne, deuxième île de Méditerranée par sa taille (24 000 km², 1,57 M hab.), représente une destination touristique majeure avec plus de 8 millions d’arrivées et près de 19 millions de nuitées en 2024. Le tourisme, pilier de son économie (≈16 % du PIB), s’appuie sur un patrimoine naturel et culturel exceptionnel, une image haut de gamme (Costa Smeralda) et une offre diversifiée (balnéaire, rural, agritourisme, MICE).
Région autonome depuis 1948, la Sardaigne dispose d’une gouvernance structurée (Piano Strategico del Turismo) orientée vers la durabilité, la désaisonnalisation et la préservation environnementale. Elle se distingue par une régulation avancée : quotas d’accès aux sites naturels, encadrement des locations touristiques et soutien à la montée en gamme hôtelière.
Les clientèles étrangères dominent (52 % des nuitées, Allemagne en tête), concentrées sur la province de Sassari. L’île bénéficie d’infrastructures performantes (3 aéroports, 6 ports) mais reste marquée par une forte saisonnalité et un déséquilibre territorial.
Ce Cahier du Tourisme a pour objectif d’analyser les pratiques et stratégies mises en œuvre par les destinations concurrentes, afin d’identifier les leviers d’amélioration et de s’inspirer des modèles performants en matière de gouvernance, de durabilité et de diversification touristique.
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CDT #31 : Analyse concurrentielle du tourisme en Sardaigne